In short
To choose digital signage, settle where the screen goes and the viewing distance, the brightness needed (far more in a sunny shop window), daily operating hours, landscape or portrait orientation, the player and platform for managing content, and a reliable network connection.
Choice factors
| Factor | What to consider |
|---|---|
| Location | Indoor, shop window or outdoor; height and viewing angle. |
| Size | Based on the distance content will be read from. |
| Brightness | Standard brightness indoors; high brightness in windows. |
| Hours of use | Professional displays for long daily use. |
| Orientation | Portrait for windows and totems; landscape for video and video walls. |
| Player | Built into the display or external, depending on the platform. |
| Platform | Scheduling, multiple stores and failure alerts. |
Installation tips
- Wired connection whenever possible; WiFi as an alternative.
- Enough ventilation in windows and closed furniture.
- Mounts rated for the screen’s weight and fixings suited to the wall.
- Scheduled power on and off to extend lifespan and save energy.